Central 18 at 2 IFC
The Sweetspot of Hong Kong.
Client
- MTRC Hong Kong
Task
We branded floors 33 – 52 “Central 18” and marketed these 18 floors as the “sweet spot” of this new Hong Kong building. Our marketing strategy was very successful. 90% of Central 18 leased within the first year, outperforming the occupancy rate for the rest of the building.
Our Services
- Name & Logo
Advertising - Brochure
Website - HTML Emails
Transit Posters - Promotional Video
